Archive for April, 2011
Book Marketing, Part 3 of a 3-Part Series: Marketing/Publicity
This month we’ll be covering the third and final part of this three-part series, which to date has covered the Competitive Titles and About the Author components of the book proposal. With these two aspects behind us, we can now turn to “Marketing/Publicity,” arguably the most time-consuming and elusive part of the proposal. Marketing/Publicity, as [...]
Book Marketing, Part 2 of a 3-Part Series: Your Bio
Last month’s newsletter covered the importance of Competitive Titles in positioning your book. I wrote that there are three marketing-related aspects to your book proposal that you need to understand and execute well if you want to sell your book in today’s publishing climate: 1. Your Competitive Titles section, which is about positioning your book [...]
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